[ The Creator ]
[ Projects ]
[ The Challenge ]
Furthr approached me with a
wealth of ideas and needed help
building a cohesive brand identity
and functional website to establish
themselves as a trusted leader in
the climate sector. The challenge was
to translate their complex service
offerings into a clear, engaging
user-friendly digital experience.
Furthr approached me with a wealth of ideas and needed help building a cohesive brand identity and functional website to establish themselves as a trusted leader in the climate sector. The challenge was to translate their complex service offerings into a clear, engaging user-friendly digital experience.
[ No. ]
001
[ Category ]
Logotype
Branding
The clean, simple logo is adapted from the Croogla font. I enhanced the original design, created by the Furthr team, using a grid system to ensure flawless design. The logo conveys both professionalism and a friendly approach relatable to Furthr's climate services.
[ No. ]
002
[ Category ]
Palette
White Sand
R:255
G:249
B:246
HEX: #FFFAF6
Aquamarine
R:009
G:129
B:138
HEX: #09818A
Spuce Blue
R:020
G:058
B:059
HEX: #133A3C
Ivory
R:253
G:244
B:235
HEX: #FDF4EB
Popsicle Orange
R:241
G:089
B:037
HEX: #F15922
R:036
G:034
B:032
HEX: #242321
R:110
G:178
B:178
HEX: #6EB2B2
R:147
G:195
B:193
HEX: #93C3C1
[ No. ]
003
[ Category ]
Typography
[ Primary ]
Poppins Regular
ABC abc
Font Selection
Poppins offers a clear and modern aesthetic in its Regular and Semi Bold forms, making it ideal for the majority of the text. Croogla, with its unique character, is applied solely to numerals to bring in a hint of the brand's personality.
[ Primary ]
Inter Regular
ABC 123
[ Secondary ]
Poppins Semi Bold
[ Numeracy ]
Croogla 12345
[ No. ]
004
[ Category ]
The Project
Building a Digital Foundation For Furthr
'Over 4-6 months, I partnered with Furthr as their dedicated design partner, helping them bring their vision to life. We became a great partnership, working closely together on design, strategy, and technical services also collaborating with other developers to deliver comprehensive solutions. This partnership empowered Furthr to effectively communicate their mission and now drive growth for the foreseeable future'.
[ Feedback ]
" You took my ideas and made them tangible and real, in the most impressive way. I loved how easy it was with minimal input needed from me. I loved seeing the design flourishes and how it came together so well."
Margot Bloch
Head of strategy - Furthr
[ The Results ]
Furthr's robust platform establishes its recognition as a leading environmental consultancy.
Credits
Luke Langridge - Coding Specialist
Ignacio Straub - Motion Design
Rarebleech - Agency
Furthr | B-Corp
2025
Web Design
Technical CMS
+3 More
[ Summary ]
Company
Furthr
Industry
Environmental
Consulting
Sevices
Brand Identity Expansion
Web Design & Development
Illustrations & Content Creation
Technical CMS + Velo Code
Animations & Interactions